Lesley M.

Trailblazer
DISC Type : DI

Interim Chief Marketing Officer | Board Advisor at EGO Tequila

New York, New York, United States

Overview

Lesley M. is a modern marketing executive with over 20 years of experience at global brands like L’Oréal, Revlon, and P&G. Now, as an interim and fractional CMO, she applies her expertise in brand growth and digital transformation to scale emerging consumer businesses in the beauty, wellness, and CPG sectors. She holds an MBA from Indiana University.

Described as a consumer-obsessed leader, she is known for her quick smile, infectious laughter, and ability to create a welcoming atmosphere. Her passion lies in partnering with founders to build strategic roadmaps, helping them navigate the complexities of growth and untangle complexity to achieve measurable impact.

Unique fact: Lesley led the go-to-market strategy for LOreal Paris Glow Renewal Facial Oil, the first mass-market facial oil, which won Product of the Year from WWD Beauty Inc.

Personality Overview

Informal

Persuasive

Friendly But Fast

A combination of speed and relationship gets the best response from them.  They are more likely to accept new and exciting technologies. They prefer to ensure that they are in control of the situation.

Topics They Care About

Emerging Brand Scaling
Her consultancy, Brand Botany, and her newsletter, "The Seedling, " focus on helping indie beauty and consumer brands prepare for and achieve national retail growth.
CPG Marketing
Draws on 20 years of experience managing multi-million dollar P&Ls and brand portfolios for industry giants like Revlon, L’Oréal, and Procter & Gamble.
Digital Transformation
At Revlon, she developed a strategy to future-proof marketing investment by focusing on data enablement, customer experience, and expanding e-commerce consumption.

Media Appearances

Lesley has no verified media appearances

Work History

10-2024
Interim Chief Marketing Officer | Board Advisor at EGO Tequila
Fractional Chief Marketing Officer and CMO Advisor - Scaling CPG/Consumer Brands at Brand Botany
6-2025
Fractional CMO | Marketing Strategy Consultant at Skin by Brownlee & Co
10-2024
Advisory Board Member at Yeleen Beauty
Vice President, Brand Marketing at Revlon Inc.

Education

MBA from Indiana University - Kelley School of Business
BBA from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 1 Location : New York, New York, United States Job Level : Leadership Designation : Interim Chief Marketing Officer | Board Advisor at EGO Tequila
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Insights For Selling To Lesley

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lesley is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lesley

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lesley move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Lesley take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lesley

Personality Compatibility


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