Leslie Winthrop

Inspirer
DISC Type : di

Co-Founder - retired at Access Confidential

West Palm Beach, Florida, United States

Overview

Leslie Winthrop is a retired Co-Founder of both AAR Partners and Access Confidential, specializing in agency-client relationship consulting. Known as the "Madison Avenue Matchmaker, " she has a reputation for her incomparable knowledge of the agency search process. She holds a BBA and MBA from Baruch College.

She has a strong dedication to the future of the advertising industry, demonstrated through extensive volunteer work. For three decades, she chaired the National Student Advertising Competition for AAF District Two, focusing on creating scholarships and opportunities for students entering the field.

Leslie was honored with the Pat Martin Education Award for her significant contributions to advertising education.

Personality Overview

Charming & Persuasive

Achievment Oriented

Fast Adopter

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Agency Relationships
Co-founded and led AAR Partners, a consultancy focused on managing and optimizing the search and relationship process between brands and advertising agencies.
Student Mentorship
Chaired the AAF's National Student Advertising Competition for 30 years and is recognized for her deep commitment to creating opportunities for the next generation.
Advertising Education
Recognized with the Pat Martin Education Award for her dedication to fostering talent and providing scholarships for students in the advertising industry.

Media Appearances

Leslie has no verified media appearances

Work History

9-2004 - 5-2018
Co-Founder - retired at Access Confidential
8-1980 - 5-2018
Founder & Co-President at AAR Partners
8-1980 - 5-2018
Retired at AAR North America, Inc.
Board Advisor, Education and Diversity at AAF District Two

Education

1966 - 1972
BBA and MBA from Baruch College

More Information

Social Presence :

Prographics :

Exp : 37 Location : West Palm Beach, Florida, United States Job Level : N/A Designation : Co-Founder - retired at Access Confidential
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Insights For Selling To Leslie

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leslie is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Leslie

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Leslie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Leslie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Leslie

Personality Compatibility


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