Letícia Araújo in

Letícia Araújo

Examiner · DISC type cs
Head of Marketing, North Europe at GN Group
📍 United Kingdom

Letícia Araújo leads marketing for North Europe at GN Group, leveraging a unique background in Audiology from the University of São Paulo. Her career at GN has progressed through several marketing roles, blending deep clinical understanding with strategic brand management and product marketing expertise for the region.

Her professional passions center on creating impactful user experiences and fostering team growth. She champions a "show rather than tell" marketing philosophy, focusing on hands-on events and building strong, creative teams. Letícia is deeply invested in initiatives that connect technology with tangible user benefits.

She has co-authored published research in the field of audiology, highlighting her foundational expertise in hearing science.

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Experience
15 Years
Current Role
Head of Marketing, North Europe
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Letícia shows up

Status Quo Seeker
Process Oriented
Overcautious

They are always well-planned and adopt a systematic approach. Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Priorities

Topics Letícia cares about

Hearing Health Advocacy
Demonstrated through her leadership in creating user-focused events for World Hearing Day, emphasizing real conversations and practical experience over traditional marketing.
User-Centric Marketing
Believes in a "show rather than tell" approach, creating hands-on experiences for users to build confidence and have real conversations about hearing health.
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Career

Work history

4-2024
Head of Marketing, North Europe
GN Group
12-2022 - 4-2024
Head of Marketing Northwest Europe
GN Group
11-2021 - 1-2023
Product Marketing Manager - North West Europe
GN Group
1-2020 - 11-2021
Brand Manager at GN Hearing
GN Group
1-2019 - 1-2020
Product Marketing Manager - GDS
GN Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2009
Audiology/Audiologist and Speech-Language Pathology/Pathologist
USP - Universidade de São Paulo
2010 - 2013
Specialization
Instituto de Comunicação e Audiologia (ALFA)
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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