Letícia Araújo

Examiner
DISC Type : cs

Head of Marketing, North Europe at GN Group

United Kingdom

Overview

Letícia Araújo leads marketing for North Europe at GN Group, leveraging a unique background in Audiology from the University of São Paulo. Her career at GN has progressed through several marketing roles, blending deep clinical understanding with strategic brand management and product marketing expertise for the region.

Her professional passions center on creating impactful user experiences and fostering team growth. She champions a "show rather than tell" marketing philosophy, focusing on hands-on events and building strong, creative teams. Letícia is deeply invested in initiatives that connect technology with tangible user benefits.

She has co-authored published research in the field of audiology, highlighting her foundational expertise in hearing science.

Personality Overview

Status Quo Seeker

Process Oriented

Overcautious

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Hearing Health Advocacy
Demonstrated through her leadership in creating user-focused events for World Hearing Day, emphasizing real conversations and practical experience over traditional marketing.
User-Centric Marketing
Believes in a "show rather than tell" approach, creating hands-on experiences for users to build confidence and have real conversations about hearing health.
Brand Storytelling
Actively seeks creative talent, like graphic designers, to help design visuals that tell compelling stories and elevate the company's brands.

Media Appearances

Letícia has no verified media appearances

Work History

4-2024
Head of Marketing, North Europe at GN Group
12-2022 - 4-2024
Head of Marketing Northwest Europe at GN Group
11-2021 - 1-2023
Product Marketing Manager - North West Europe at GN Group
1-2020 - 11-2021
Brand Manager at GN Hearing at GN Group
1-2019 - 1-2020
Product Marketing Manager - GDS at GN Group

Education

2006 - 2009
Audiology/Audiologist and Speech-Language Pathology/Pathologist from USP - Universidade de São Paulo
2010 - 2013
Specialization from Instituto de Comunicação e Audiologia (ALFA)

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing, North Europe at GN Group
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Insights For Selling To Letícia

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Letícia is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Letícia

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Letícia move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Letícia take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Letícia

Personality Compatibility


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