Luke H.

Doer
DISC Type : ds

Managing Director, North Europe (UK & Eire, Benelux & Nordics) at GN Group

London, England, United Kingdom

Overview

Luke H. is the Managing Director for North Europe at GN Group, overseeing the UK, Benelux, and Nordics. He also serves as a board member for BIHIMA, the hearing instrument manufacturers association. Described as an excellent commercial leader, he has a background in senior sales roles at Electrolux.

He recently participated in a podcast discussing "Right to Repair" legislation, showing his engagement in broader consumer electronics issues.

Personality Overview

Deliberate Doer

Results Focused

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Hearing Health Tech
As a Managing Director at GN Group (Jabra) and a board member of the British Irish Hearing Instrument Manufacturers Association, he is deeply involved in this sector.
Right to Repair
He recently joined a podcast to discuss the "Right to Repair" movement, showing interest in consumer rights, sustainability, and industry-wide regulations for appliances.
Brand Innovation
Expressed enthusiasm for his former company's “Challenge the Expected” brand campaign, highlighting a focus on pushing technological boundaries and brand storytelling.

Media Appearances

Luke has no verified media appearances

Work History

12-2025
Managing Director, North Europe (UK & Eire, Benelux & Nordics) at GN Group
12-2025
Board Member at BIHIMA
4-2024 - 12-2025
Sales Director North Europe at GN Group
12-2022 - 4-2024
VP, Sales & Services (Aftermarket) - Europe at Electrolux Group
12-2019 - 2-2023
Managing Director - UK & Ireland at Electrolux Group

Education

2019 - 2019
IMD Lausanne from IMD
2011 - 2015
MBA Modules from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director, North Europe (UK & Eire, Benelux & Nordics) at GN Group
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Luke

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Luke take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Luke

Personality Compatibility


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