Letícia Baltar

Visionary
DISC Type : Ds

Chief Innovation Officer (CINO) at 5àsec do Brasil Franchising

Recife, Pernambuco, Brazil

Overview

Letícia is the Chief Innovation Officer at 5àsec do Brasil, leveraging her background in economics from UFPE. Her expertise lies in business innovation, corporate finance, and M&A, previously honed as a Business Analyst at Deloitte. She excels at transforming operations into results by analyzing market trends and consumer behavior.

Outside of her corporate role, Letícia has a passion for sports media and content creation. She has worked with a tennis academy, leading audiovisual coverage for tournaments. This involved hands-on video production, real-time editing, and creating engaging content to expand the events digital presence and national reach.

She uniquely combines a background in M&A at a Big Four firm with creative direction and video production for sporting events.

Personality Overview

Objective Evaluator

Direct & Assertive

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Corporate Innovation
As CINO, she is responsible for leading initiatives that transform operations by analyzing market trends and implementing innovative solutions.
M&A & Corporate Finance
Previously worked as an M&A Business Analyst at Deloitte and headed Corporate Finance for a student organization at UFPE.
Creative Video Production
Acted as a Creative Producer for Skop Week 2025, leading the entire audiovisual coverage from filming to final content delivery for social media.

Media Appearances

Letícia has no verified media appearances

Work History

12-2024
Chief Innovation Officer (CINO) at 5àsec do Brasil Franchising
11-2025 - 11-2025
Produtora Criativa – Vídeo & Mídias Sociais | Skop Week 2025 at Skop Tennis Academy
11-2024 - 11-2024
Torneio Aberto Nordeste de Tênis 2024 | Skop Tennis Academy at Skop Tennis Academy
8-2022 - 11-2023
M&A Business Analyst | at Deloitte
7-2023 - 10-2023
Head of Corporate Finance at UFPE Finance - Liga de Mercado Financeiro

Education

3-2020 - 3-2024
Bachelor's degree from Universidade Federal de Pernambuco
9-2021 - 12-2024
English Language from Cultura Inglesa

More Information

Social Presence :

Prographics :

Exp : 2 Location : Recife, Pernambuco, Brazil Job Level : Leadership Designation : Chief Innovation Officer (CINO) at 5àsec do Brasil Franchising
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Insights For Selling To Letícia

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Letícia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Letícia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Letícia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Letícia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Letícia

Personality Compatibility


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