Letícia Baltar
Login to view DISC.Letícia is the Chief Innovation Officer at 5àsec do Brasil, leveraging her background in economics from UFPE. Her expertise lies in business innovation, corporate finance, and M&A, previously honed as a Business Analyst at Deloitte. She excels at transforming operations into results by analyzing market trends and consumer behavior.
Outside of her corporate role, Letícia has a passion for sports media and content creation. She has worked with a tennis academy, leading audiovisual coverage for tournaments. This involved hands-on video production, real-time editing, and creating engaging content to expand the events digital presence and national reach.
She uniquely combines a background in M&A at a Big Four firm with creative direction and video production for sporting events.
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