Varun K.

Evaluator
DISC Type : DSC

Director, Private Brand | Beverages, Packaged/Fresh Foods, Electronics, HABA & Apparel at 7-Eleven

Dallas-Fort Worth Metroplex, United States

Overview

Varun is a C-suite executive and CPG veteran with over 20 years of leadership in product innovation, currently serving as Director at 7-Eleven. He has driven over $1. 5B in retail sales impact for major brands like Chobani, Post Holdings, and PepsiCo. Colleagues describe him as creative, innovative, and vision-driven.

Beyond his professional work, Varun is deeply engaged in applying technology to his personal life. He is passionate about using AI to support his daughters education and stays connected with his family through technology while traveling. He also participates in charitable events, such as golf tournaments for childrens hospitals.

Unique fact: Varun spent a summer building an educational AI co-bot named "Riyas Study Buddy" with his daughter to help her learn.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Product Dev
He is passionate about applying AI in product development, a key interest listed in his professional headline and reflected in his personal projects.
Food & Beverage Innovation
His career is centered on driving innovation in the food and CPG space for industry leaders like 7-Eleven, Chobani, and PepsiCo.
AI in Education
He is building an AI-powered educational tool with his daughter, demonstrating a strong personal commitment to leveraging technology for learning and parenting.

Media Appearances

7‑Eleven taps Chobani veteran to lead private label development. Featured in CStoreDive

See Now

Work History

9-2024
Director, Private Brand | Beverages, Packaged/Fresh Foods, Electronics, HABA & Apparel at 7-Eleven
1-2023 - 8-2024
Director of Innovation (Bob Evans) at Post Holdings
1-2022 - 1-2023
Vice President of Food Product I Packaging I Regulatory & Nutrition I Consumer Insights at Fifth Season
2-2020 - 1-2022
Innovation Director - Core & Plant-Based Ventures - Sabra Dipping at PepsiCo
11-2016 - 3-2020
Director of Innovation at Chobani

Education

2014 - 2016
Master of Business Administration (M.B.A.) from Boise State University
Masters from Illinois Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director, Private Brand | Beverages, Packaged/Fresh Foods, Electronics, HABA & Apparel at 7-Eleven
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Insights For Selling To Varun

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Varun is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Varun

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Varun move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Varun take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Varun

Personality Compatibility


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