Lewis Done in

Lewis Done

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Retail Insights & Analytics Manager at B&M Retail
📍 Liverpool, England, United Kingdom

Lewis is a Retail Insights & Analytics Manager at B&M Retail with over 20 years of experience championing data-driven and customer-centric growth in the retail and financial services sectors. He holds a professional qualification from The Chartered Institute of Marketing and is described by colleagues as collaborative, dedicated, and supportive.

He has a keen interest in the future of technology and its impact on marketing measurement, actively discussing topics like Web3. He also shows a lighter side, referencing classic movies like “Die Hard” in professional posts, suggesting an appreciation for pop culture.

He is exploring how Web3 technology can enhance, rather than complicate, traditional marketing measurement tools like econometrics.

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Experience
15 Years
Current Role
Retail Insights & Analytics Manager
Job Level
Middle
Location
Liverpool, England, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Lewis cares about

Data-Driven Marketing
His career is built on implementing data-led approaches to understand customer challenges and drive commercial results.
Marketing Effectiveness
He focuses on marketing optimisation and measurement, using econometrics and attribution to maximize performance and align activity with business objectives.
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Career

Work history

2-2026
Retail Insights & Analytics Manager
B&M Retail
2-2023 - 12-2025
Marketing Strategy & Effectiveness Manager
Matalan
8-2021 - 2-2023
Senior Marketing Optimisation Manager
The Very Group
8-2018 - 8-2021
Senior Analyst
The Very Group
1-2018 - 8-2018
Strategy Operations Analyst
MBNA
In the press

Media appearances

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Education
2015 - 2016
Professional Diploma in Marketing
CIM | The Chartered Institute of Marketing
2003 - 2006
BSc
University of Northampton
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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