Lewis Done

Commander
DISC Type : D

Retail Insights & Analytics Manager at B&M Retail

Liverpool, England, United Kingdom

Overview

Lewis is a Retail Insights & Analytics Manager at B&M Retail with over 20 years of experience championing data-driven and customer-centric growth in the retail and financial services sectors. He holds a professional qualification from The Chartered Institute of Marketing and is described by colleagues as collaborative, dedicated, and supportive.

He has a keen interest in the future of technology and its impact on marketing measurement, actively discussing topics like Web3. He also shows a lighter side, referencing classic movies like “Die Hard” in professional posts, suggesting an appreciation for pop culture.

He is exploring how Web3 technology can enhance, rather than complicate, traditional marketing measurement tools like econometrics.

Personality Overview

Candid & Clear

Risk-Taker

Impact-Driven

They respond well to strong and respectful communication.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Data-Driven Marketing
His career is built on implementing data-led approaches to understand customer challenges and drive commercial results.
Marketing Effectiveness
He focuses on marketing optimisation and measurement, using econometrics and attribution to maximize performance and align activity with business objectives.
Retail Analytics
In his current role, he analyzes retail data to turn insights into impact. He actively comments on UK retail and e-commerce trends.

Media Appearances

Lewis has no verified media appearances

Work History

2-2026
Retail Insights & Analytics Manager at B&M Retail
2-2023 - 12-2025
Marketing Strategy & Effectiveness Manager at Matalan
8-2021 - 2-2023
Senior Marketing Optimisation Manager at The Very Group
8-2018 - 8-2021
Senior Analyst at The Very Group
1-2018 - 8-2018
Strategy Operations Analyst at MBNA

Education

2015 - 2016
Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing
2003 - 2006
BSc from University of Northampton

More Information

Social Presence :

Prographics :

Exp : 15 Location : Liverpool, England, United Kingdom Job Level : Middle Designation : Retail Insights & Analytics Manager at B&M Retail
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Insights For Selling To Lewis

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lewis is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lewis

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lewis move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lewis take some risk or not?

  • The risks don’t matter much to them.

You And Lewis

Personality Compatibility


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