Lex Deak

Go-getter
DISC Type : d

Co-founder & CEO at Basket

London, England, United Kingdom

Overview

Lex Deak is the Co-founder and CEO of Basket, an AI-powered e-commerce platform, and the founder of venture capital firm QVentures. He leverages his expertise in start-up funding and technology to innovate in the online shopping space. He holds a BA from The University of Manchester.

Lex is deeply involved in the UKs entrepreneurial scene, serving as an ambassador for networks like The Supper Club and Home Grown Club. He is a vocal proponent for advancing mathematics and STEM education for young people, actively supporting specialized educational initiatives.

He was a finalist for the Great British Entrepreneur Awards "Entrepreneurs Champion of the Year" and was named in the Smith & Williamson Power 100.

Personality Overview

Vision Oriented

Fast-Paced

Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

AI in E-commerce
His company, Basket, recently launched an AI-powered virtual try-on feature, which he actively promotes as a key innovation in online shopping.
Venture Capital
As the founder of QVentures, he has extensive experience sourcing, screening, and investing in top-tier start-ups from Seed to Series B.
Entrepreneurial Networks
Serves as an Ambassador for both The Supper Club and Home Grown Club, demonstrating a passion for connecting and supporting high-growth entrepreneurs and investors.

Media Appearances

Lex has no verified media appearances

Work History

6-2021
Co-founder & CEO at Basket
7-2014 - 1-2021
Founder at QVentures
1-2019 - 11-2020
Ambassador at Home Grown Club
1-2013 - 8-2019
Ambassador at The Supper Club
6-2011 - 12-2012
Commercial Manager & Investment Club Manager at The Supper Club

Education

2000 - 2004
BA (Hons) from The University of Manchester
1993 - 2000
Education details unavailable from Merchant Taylors'​ School, Northwood

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-founder & CEO at Basket
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Insights For Selling To Lex

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lex is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lex

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lex move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lex take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lex

Personality Compatibility


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