Lexi Finger

Critic
DISC Type : C

Director of Performance Marketing at Hickory Farms, LLC

Chicago, Illinois, United States

Overview

Lexi has no verified overview

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Lexi has no verified topics they care about

Media Appearances

Lexi has no verified media appearances

Work History

6-2023
Director of Performance Marketing at Hickory Farms, LLC
8-2022 - 7-2023
Senior Director, Media & Insights at Gallery Media Group
6-2019 - 9-2022
Director, Media Buying and Insights at Gallery Media Group
10-2018 - 6-2019
Associate Media Director at VaynerMedia
7-2017 - 9-2018
Media Manager at VaynerMedia

Education

2010 - 2014
Bachelor of Arts (BA) from Colgate University
2006 - 2010
Education details unavailable from Lockport Township High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director of Performance Marketing at Hickory Farms, LLC
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Insights For Selling To Lexi

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lexi is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lexi

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lexi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lexi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lexi

Personality Compatibility


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