Liron Damri in

Liron Damri

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President at Forter
📍 Tel Aviv District, Israel

Liron Damri is the President and Co-founder of Forter, a leading trust platform for digital commerce. An expert in e-commerce and payments, he previously held strategy and analytics leadership roles at PayPal. Liron leverages his background from Tel Aviv University and Stanford to turn business analytics into strategy and results. Colleagues describe him as sharp and an original thinker.

Outside of work, Liron is passionate about community service and has been a leader in managing thousands of volunteers for a civil relief effort in Tel Aviv. His initial mission in fintech was sparked by personal frustrations with online payments being declined while traveling internationally, driving him to create a better, more trusting system for global commerce.

Unique fact: Liron and his Forter co-founder, Michael Reitblat, first met at boarding school in Israel and later served together in Israeli military intelligence.

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Experience
23 Years
Current Role
President
Location
Tel Aviv District, Israel
Personality Overview

How Liron shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Liron cares about

Agentic Commerce
Believes trust platforms are essential to mitigate risk and unlock the potential of AI agents transforming digital commerce, a key theme in his recent discussions.
eCommerce Trust
Advocates for flipping fraud prevention on its head, focusing on building trust to approve more good customers and turn risk management into a revenue enabler.
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Career

Work history

8-2017
President
Forter
6-2013 - 8-2017
Founder & COO
Forter
11-2012 - 5-2013
CEO
Scikik
7-2011 - 10-2012
Strategy and Business Development, LATAM
PayPal
12-2009 - 7-2011
Head of Americas Analytics, Business Analytics (ARS)
PayPal
In the press

Media appearances

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Education
2005 - 2009
MA
Tel Aviv University
2011 - 2012
Continuing Studies
Stanford University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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