Liron Damri in

Liron Damri

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President at Forter
📍 Tel Aviv District, Israel

Liron Damri is the President and Co-founder of Forter, a leading trust platform for digital commerce. He has deep expertise in eCommerce, payments, and turning business analytics into strategy, which he developed during his time at PayPal. Colleagues describe him as a sharp, original thinker.

Outside of his primary role, Liron is involved in community relief efforts in Israel, where he helps manage thousands of volunteers providing aid and supplies. He is passionate about creating opportunities for global commerce, a mission inspired by his own early frustrations with being blocked from online purchases while traveling.

Interesting fact: Liron and his Forter co-founder, Michael Reitblat, have known each other since meeting in high school and conceived of their company during a road trip through U.S. national parks.

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Experience
24 Years
Current Role
President
Location
Tel Aviv District, Israel
Personality Overview

How Liron shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Liron cares about

eCommerce Fraud Prevention
As the co-founder of a leading fraud prevention company, he is focused on building trust in digital commerce to approve more good transactions rather than just blocking bad ones.
Agentic Commerce
He is focused on the future of commerce, advocating for platforms where merchants can own their customer relationships in the new era of AI-driven shopping.
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Career

Work history

8-2017
President
Forter
6-2013 - 8-2017
Founder & COO
Forter
11-2012 - 5-2013
CEO
Scikik
7-2011 - 10-2012
Strategy and Business Development, LATAM
PayPal
12-2009 - 7-2011
Head of Americas Analytics, Business Analytics (ARS)
PayPal
In the press

Media appearances

Liron Damri, President of Forter Talks Fintech & Commerce. Featured in FinTech Magazine
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Investing in Forter, the Trust Platform for Digital Commerce. Featured in Citi Ventures
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Education
2005 - 2009
MA
Tel Aviv University
2011 - 2012
Continuing Studies
Stanford University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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