Liron Damri

Energizer
DISC Type : I

President at Forter

Tel Aviv District, Israel

Overview

Liron Damri is the President and Co-founder of Forter, a leading trust platform for digital commerce. An expert in e-commerce and payments, he previously held strategy and analytics leadership roles at PayPal. Liron leverages his background from Tel Aviv University and Stanford to turn business analytics into strategy and results. Colleagues describe him as sharp and an original thinker.

Outside of work, Liron is passionate about community service and has been a leader in managing thousands of volunteers for a civil relief effort in Tel Aviv. His initial mission in fintech was sparked by personal frustrations with online payments being declined while traveling internationally, driving him to create a better, more trusting system for global commerce.

Unique fact: Liron and his Forter co-founder, Michael Reitblat, first met at boarding school in Israel and later served together in Israeli military intelligence.

Personality Overview

Informal

Enthusiastic

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Agentic Commerce
Believes trust platforms are essential to mitigate risk and unlock the potential of AI agents transforming digital commerce, a key theme in his recent discussions.
eCommerce Trust
Advocates for flipping fraud prevention on its head, focusing on building trust to approve more good customers and turn risk management into a revenue enabler.
Data-Driven Strategy
Has a proven track record of translating complex business analytics into actionable results, a skill honed while leading analytics teams at PayPal.

Media Appearances

Liron has no verified media appearances

Work History

8-2017
President at Forter
6-2013 - 8-2017
Founder & COO at Forter
11-2012 - 5-2013
CEO at Scikik
7-2011 - 10-2012
Strategy and Business Development, LATAM at PayPal
12-2009 - 7-2011
Head of Americas Analytics, Business Analytics (ARS) at PayPal

Education

2005 - 2009
MA from Tel Aviv University
2011 - 2012
Continuing Studies from Stanford University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Tel Aviv District, Israel Job Level : N/A Designation : President at Forter
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Insights For Selling To Liron

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liron is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Liron

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Liron move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Liron take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Liron

Personality Compatibility


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