Leyla Sadigh, P.E, PMP

Questioner
DISC Type : c

Associate, DC Office Leader at Arup

Centreville, Virginia, United States

Overview

Leyla has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Leyla has no verified topics they care about

Media Appearances

Leyla has no verified media appearances

Work History

4-2026
Associate, DC Office Leader at Arup
4-2025
Americas East Electrical Discipline Leader at Arup
8-2020 - 8-2021
Electrical Section Manager at HDR
4-2020
Associate at Arup
5-2014 - 4-2020
Senior Electrical Engineer at Arup

Education

2008 - 2010
M.S from The George Washington University
1995 - 1999
B.S. from Islamic Azad University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Centreville, Virginia, United States Job Level : Senior Designation : Associate, DC Office Leader at Arup
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Insights For Selling To Leyla

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leyla is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Leyla

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Leyla move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Leyla take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Leyla

Personality Compatibility


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