Leyla Yildirim

Questioner
DISC Type : c

Chief Strategy Officer at PwC Channel Islands

Guernsey

Overview

Leyla is the Chief Strategy Officer at PwC Channel Islands, with over 20 years of experience in professional services. Her expertise lies in turning business strategy into tangible value, drawing from a diverse background in media, law, and various strategic roles within PwC, including human capital and business transformation.

Describing herself as naturally curious, a connector, listener, and coach, Leyla is focused on the human elements required to make strategic change successful and lasting. She is an Associate Certified Coach (ACC), reflecting her passion for professional and leadership development, both for clients and internal teams.

Unique fact: Leyla began her career as a freelance journalist before moving into the legal sector and ultimately building a two-decade career at PwC.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Strategy Execution
Her core focus is helping leaders move business strategy from "the slide deck into real business value" and making change stick.
Future of Work
Co-authored influential PwC studies on the future of work, including "Managing Tomorrow's People" and research on managing millennials.
Financial Services
Frequently discusses the future of the UK's financial services industry, including regulation and its role as a cornerstone of the economy.

Media Appearances

Leyla has no verified media appearances

Work History

9-2017
Chief Strategy Officer at PwC Channel Islands
10-2011 - 8-2017
Director Financial Services at PricewaterhouseCoopers
1999 - 2010
Senior Manager at PricewaterhouseCoopers
5-1994 - 6-1999
Marketing Manager at Pinsent Masons
9-1987 - 5-1992
Freelance Journalist at Freelance journalist

Education

Education details unavailable from Harlington School, Middlesex

More Information

Social Presence :

Prographics :

Exp : 35 Location : Guernsey Job Level : Leadership Designation : Chief Strategy Officer at PwC Channel Islands
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Insights For Selling To Leyla

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leyla is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Leyla

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Leyla move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Leyla take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Leyla

Personality Compatibility


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