Lia Pinto

Inquisitor
DISC Type : Ic

VP of Marketing at KWI

New York, New York, United States

Overview

Lia Pinto is a revenue-focused B2B SaaS marketing leader with over 15 years of experience building and scaling marketing engines for growth and acquisition. She is an expert in ABM, demand generation, and GTM strategy. People who have worked with her describe her as calm, competent, and creative.



She has significant experience leading distributed international teams, having managed marketing functions across both Europe and the US.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

AI in Retail
Showed recent interest in an upcoming panel discussion on the application of AI in the retail sector, a key focus for her current company, KWI.
Go-to-Market Strategy
Her career is centered on building and scaling marketing engines, with a proven track record in GTM strategy for both enterprise and product-led SaaS companies.
Demand Generation
A core area of her expertise mentioned consistently across her roles, focused on creating multi-channel marketing plans to drive pipeline contribution and revenue.

Media Appearances

Lia has no verified media appearances

Work History

11-2021
VP of Marketing at KWI
4-2021 - 11-2021
Head Of Marketing at Teamflow
10-2017 - 4-2021
Marketing Director at Abacus
6-2016 - 10-2017
Marketing Director at Mediamorph
3-2014 - 6-2016
Global Marketing Manager at eZ Systems

Education

2006 - 2007
Chartered Institute of Marketing (CIM) from London School of Business and Finance LSBF
1999 - 2003
Double BA from Florida Atlantic University - College of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Senior Designation : VP of Marketing at KWI
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Insights For Selling To Lia

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lia is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lia

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Lia move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Lia take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Lia

Personality Compatibility


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