Lia Rossetti

Evaluator
DISC Type : sdc

Director of Content Strategy & Management at Good360

Falls Church, Virginia, United States

Overview

Lia has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Lia has no verified topics they care about

Media Appearances

Lia has no verified media appearances

Work History

5-2024
Director of Content Strategy & Management at Good360
9-2023 - 2-2024
Growth Marketing Strategist at New North
9-2020 - 9-2023
Marketing Account Manager at Churchill Communications & Marketing, LLC
5-2020 - 9-2020
Corporate Communications Consultant at Churchill Communications & Marketing, LLC
10-2018 - 1-2020
Audit Associate at Dixon Hughes Goodman LLP

Education

2013 - 2018
Bachelor's degree from Virginia Commonwealth University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Falls Church, Virginia, United States Job Level : Mid-senior Designation : Director of Content Strategy & Management at Good360
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Insights For Selling To Lia

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lia

Personality Compatibility


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