Wendy Zapach in

Wendy Zapach

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Chief Revenue Officer (CRO) at Optii
📍 Boston, Massachusetts, United States

Wendy Zapach is a 20-year veteran of the hospitality industry and the current Chief Revenue Officer at Optii. She specializes in scaling hospitality technology companies, backed by her education from the University of Connecticut. People who have worked with her often describe her as a transformational, professional, and supportive leader, and a "rock star" seller.

Outside of her professional life, Wendy values family. She has a 14-year-old daughter and has shared moments like watching the show "Dancing with the Stars" together, highlighting an interest in connecting over shared activities.

Wendy took ALICE from under 200 clients and $500k in revenue to 3, 000 clients and over $20 million in just four years.

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Experience
9 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
Boston, Massachusetts, United States
Personality Overview

How Wendy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Wendy cares about

Hospitality Technology
As a career-long hospitality professional and CRO of Optii, she frequently discusses the future of hotel operations, innovation, and AI/ML in hotel software.
Revenue Growth
In her CRO role, she focuses on scaling companies. She has a proven track record of rebuilding sales pipelines and driving significant revenue increases.
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Career

Work history

5-2023
Chief Revenue Officer (CRO)
Optii
10-2022 - 5-2023
Chief Revenue Officer
Lodgistics
1-2020 - 4-2022
Senior Vice President of Sales, North America
ALICE - Hospitality Operations Platform
3-2018 - 1-2020
Vice President of Sales, North America
ALICE - Hospitality Operations Platform
3-2017
Director of Sales, North America
ALICE - Hospitality Operations Platform
In the press

Media appearances

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Education
Education details unavailable
University of Connecticut
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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