Wendy Zapach

Trailblazer
DISC Type : ID

Chief Revenue Officer (CRO) at Optii

Boston, Massachusetts, United States

Overview

Wendy Zapach is a 20-year veteran of the hospitality industry and the current Chief Revenue Officer at Optii. She specializes in scaling hospitality technology companies, backed by her education from the University of Connecticut. People who have worked with her often describe her as a transformational, professional, and supportive leader, and a "rock star" seller.

Outside of her professional life, Wendy values family. She has a 14-year-old daughter and has shared moments like watching the show "Dancing with the Stars" together, highlighting an interest in connecting over shared activities.

Wendy took ALICE from under 200 clients and $500k in revenue to 3, 000 clients and over $20 million in just four years.

Personality Overview

Charismatic

Assertive

Friendly But Fast

They are charming and have the ability to align others behind their decisions.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

Hospitality Technology
As a career-long hospitality professional and CRO of Optii, she frequently discusses the future of hotel operations, innovation, and AI/ML in hotel software.
Revenue Growth
In her CRO role, she focuses on scaling companies. She has a proven track record of rebuilding sales pipelines and driving significant revenue increases.
Sales Leadership
She has extensive experience building and inspiring sales teams. Descriptions of her work highlight her ability to lead and hold her team accountable to high standards.

Media Appearances

Wendy has no verified media appearances

Work History

5-2023
Chief Revenue Officer (CRO) at Optii
10-2022 - 5-2023
Chief Revenue Officer at Lodgistics
1-2020 - 4-2022
Senior Vice President of Sales, North America at ALICE - Hospitality Operations Platform
3-2018 - 1-2020
Vice President of Sales, North America at ALICE - Hospitality Operations Platform
3-2017
Director of Sales, North America at ALICE - Hospitality Operations Platform

Education

Education details unavailable from University of Connecticut

More Information

Social Presence :

Prographics :

Exp : 9 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Optii
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Talk about yourself and some of your achievements at the start of the conversation
  • Give them control of the sales process

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Wendy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Wendy take some risk or not?

  • They can take risks if necessary.

You And Wendy

Personality Compatibility


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