Lia Wise

Critic
DISC Type : C

Vice President of Pharmacy Sales at CaptureRx

Phoenix, Arizona, United States

Overview

Lia has no verified overview

Personality Overview

Critic

Objective Thinker

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Lia has no verified topics they care about

Media Appearances

Lia has no verified media appearances

Work History

6-2025
Vice President of Pharmacy Sales at CaptureRx
5-2025
Director of Pharmacy Sales at CaptureRx
4-2024 - 5-2025
VP of Pharmacy Sales at PharmaForce
11-2023 - 4-2024
Pharmacy Network Lead at PharmaForce
2-2021 - 11-2023
Pharmacy Account Manager at PharmaForce

Education

2002 - 2003
Education details unavailable from The Ohio State University
2003 - 2003
Education details unavailable from Wright State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Phoenix, Arizona, United States Job Level : Senior Designation : Vice President of Pharmacy Sales at CaptureRx
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Insights For Selling To Lia

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lia

Personality Compatibility


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