Liam Holland

Questioner
DISC Type : c

Head of Platform Engineering at Benifex

Cheltenham, England, United Kingdom

Overview

Liam Holland is the Head of Platform Engineering at Benifex, an expert in cloud-native technologies with a history of migrating SaaS platforms and leading re-platforming projects. He holds an HND in Computing and certifications including Okta Certified Professional, underscoring his technical leadership and expertise in enhancing infrastructure performance.

He has a keen interest in the future of artificial intelligence, specifically in the development and deployment of AI agents. His recent attendance at Google Cloud Next 25 highlights his commitment to staying at the forefront of technological innovation and understanding its practical applications.

He was particularly impressed by the new Agent development toolkit showcased at Google Next 25.

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Cloud-Native Migration
He has a proven track record of migrating multiple SaaS platforms to the public cloud and leading re-platforming projects using cloud-native technologies.
AI Agent Development
After attending Google Cloud Next '25, he expressed significant interest in the ease of building and deploying AI agents, highlighting it as a key takeaway.
Platform Observability
As a lead engineer, he successfully enhanced platform performance by implementing a robust observability stack, a key accomplishment in his role.

Media Appearances

Liam has no verified media appearances

Work History

12-2024
Head of Platform Engineering at Benifex
2-2021 - 12-2024
Lead Platform Engineer at Benifex
7-2019 - 2-2021
Senior DevOps Engineer at dotdigital
5-2019 - 7-2019
DevOps Engineer at Upp Technologies Ltd.
2-2019 - 5-2019
Senior DevOps Engineer at Comapi - dotdigital Engagement Cloud CPaaS

Education

2009 - 2013
HND In Computing from Heart of Worcestershire College
2004 - 2009
Education details unavailable from Nunnery Wood High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Cheltenham, England, United Kingdom Job Level : Mid-senior Designation : Head of Platform Engineering at Benifex
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Insights For Selling To Liam

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liam is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Liam

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Liam move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Liam take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Liam

Personality Compatibility


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