Liam McKessar

Inspirer
DISC Type : id

Chief Marketing Officer at ANINE BING

New York, New York, United States

Overview

Liam has no verified overview

Personality Overview

Confident & Optimistic

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Liam has no verified topics they care about

Media Appearances

Liam has no verified media appearances

Work History

10-2025
Chief Marketing Officer at ANINE BING
2-2023 - 10-2025
Senior Director, Marketing - Retail at Four Seasons Hotels and Resorts
1-2021 - 1-2023
Senior Director, Marketing and Communications at LoveShackFancy
9-2018 - 1-2021
Director, Marketing and Communications at DVF (Diane von Furstenberg)
5-2017 - 9-2018
Associate Director, Brand Marketing at Vogue

Education

Bachelor of Economics from University of Sydney
Higher School Certificate from SHORE

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Leadership Designation : Chief Marketing Officer at ANINE BING
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Insights For Selling To Liam

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liam is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Liam

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Liam move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Liam take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Liam

Personality Compatibility


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