Liam Price in

Liam Price

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Global Ecommerce Director (AllSaints & John Varvatos) at AllSaints
📍 United Kingdom

Liam is a seasoned Digital & Customer Director with over 18 years of experience in multichannel fashion retail. He is a data-driven leader with a proven record of delivering EBITDA growth. Colleagues and collaborators describe him as a resilient, personable, and forward-thinking leader.

Outside of work, Liam is passionate about supporting his community. He actively participates in fundraising initiatives to combat homelessness, including charity walks for organizations like Shelter. He also maintains a strong connection with his alma mater, celebrating its role in shaping future talent.

He was invited to the House of Lords to celebrate the 20th anniversary of his alma mater, the Fashion Retail Academy.

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Experience
20 Years
Current Role
Global Ecommerce Director (AllSaints & John Varvatos)
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Liam shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Liam cares about

Customer-Centric Ecommerce
His entire career is focused on using a data-driven yet intuitive approach to understand the customer's journey and drive commercial growth.
Empowering Leadership
He is consistently praised for his emotionally intelligent leadership style, focusing on empowering his teams and fostering a positive work environment.
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Career

Work history

10-2024
Global Ecommerce Director (AllSaints & John Varvatos)
AllSaints
1-2021 - 9-2024
Head of Digital (Digital Director)
FatFace
10-2018 - 8-2020
Digital Director
Oasis Fashion
4-2017 - 8-2018
Ecommerce Director
LK Bennett
10-2012 - 4-2017
Head of Digital
Warehouse Fashions
In the press

Media appearances

AllSaints has hired a new global ecommerce director from Fat Face. Featured in Retail Week
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AllSaints appoints Liam Price as global ecommerce director. Featured in The Retail Bulletin
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Education
Fashion Retail Management
Fashion Retail Academy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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