Liam Price

Collaborator
DISC Type : is

Global Ecommerce Director (AllSaints & John Varvatos) at AllSaints

United Kingdom

Overview

Liam is a seasoned Digital & Customer Director with over 18 years of experience in multichannel fashion retail. He is a data-driven leader with a proven record of delivering EBITDA growth. Colleagues and collaborators describe him as a resilient, personable, and forward-thinking leader.

Outside of work, Liam is passionate about supporting his community. He actively participates in fundraising initiatives to combat homelessness, including charity walks for organizations like Shelter. He also maintains a strong connection with his alma mater, celebrating its role in shaping future talent.

He was invited to the House of Lords to celebrate the 20th anniversary of his alma mater, the Fashion Retail Academy.

Personality Overview

Good Listener

Example Driven

Consensus Builder

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Customer-Centric Ecommerce
His entire career is focused on using a data-driven yet intuitive approach to understand the customer's journey and drive commercial growth.
Empowering Leadership
He is consistently praised for his emotionally intelligent leadership style, focusing on empowering his teams and fostering a positive work environment.
Supporting Homelessness Causes
He actively participates in and promotes fundraising events, such as charity walks for Shelter, to raise vital funds to help end homelessness.

Media Appearances

AllSaints has hired a new global ecommerce director from Fat Face. Featured in Retail Week

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AllSaints appoints Liam Price as global ecommerce director. Featured in The Retail Bulletin

See Now

Work History

10-2024
Global Ecommerce Director (AllSaints & John Varvatos) at AllSaints
1-2021 - 9-2024
Head of Digital (Digital Director) at FatFace
10-2018 - 8-2020
Digital Director at Oasis Fashion
4-2017 - 8-2018
Ecommerce Director at LK Bennett
10-2012 - 4-2017
Head of Digital at Warehouse Fashions

Education

Fashion Retail Management from Fashion Retail Academy

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Mid-senior Designation : Global Ecommerce Director (AllSaints & John Varvatos) at AllSaints
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Insights For Selling To Liam

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Show genuine interest in solving their problems
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liam is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Liam

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Liam move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Liam take some risk or not?

  • It is unlikely that they will take many risks.

You And Liam

Personality Compatibility


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