Augustin Tonnel 📞

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DISC Type : Dc

Coldcall Coach at Coaching Augustin TONNEL

Paris, Île-de-France, France

Overview

Augustin Tonnel is a highly regarded cold call coach with 9 years of specialized experience. He founded his own coaching company, has trained over 1000 sales professionals, and hosts "Coldcast, " the first French podcast dedicated to cold calling. He holds a Masters degree from Euridis Business School and is described as simple, direct, and effective.

Outside of his professional life, Augustin is driven by the personal goal of achieving high performance in both entrepreneurship and sports. His own career journey reflects this resilience, having built his personal brand and business from the ground up despite an initial fear of judgment.

He began his cold calling career at the age of 16.

Personality Overview

Objective Thinker

Demanding

Fast But Wary

They put a lot of effort into ensuring personal success.  They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships.

Topics They Care About

Cold Calling Mastery
He is an expert dedicated to teaching the art of cold calling, from scriptwriting to handling objections, and hosts the "Coldcast" podcast on the subject.
Practical Sales Coaching
He advocates a "no theory, just action" coaching philosophy, focusing on live calls and immediate feedback to help sales teams improve their performance and confidence.
Entrepreneurial Drive
He is passionate about combining high-level athletic performance with his entrepreneurial goals, emphasizing focused intensity and resilience in both business and sports.

Media Appearances

Augustin has no verified media appearances

Work History

2-2023
Coldcall Coach at Coaching Augustin TONNEL
2-2025
Head Of Coldcall at Scalezia.co
2-2025
Co-fondateur @Akiro by Scalezia at Scalezia.co
2-2026
Ambassadeur marque at Minari
12-2024
Ambassadeur marque at ZELIQ

Education

12-2021 - 1-2023
Master 2 from Euridis Business School
2020 - 12-2021
Bachelor's degree from Euridis Business School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Paris, Île-de-France, France Job Level : Mid-senior Designation : Coldcall Coach at Coaching Augustin TONNEL
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Insights For Selling To Augustin

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Augustin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Augustin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Augustin move?

  • If convinced, they can reach decisions quite fast.
  • Can Augustin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Augustin

Personality Compatibility


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