Liana Eisenberger

Enthusiast
DISC Type : i

Director of Engineering, AdTech & AI at MobilityWare

New York City Metropolitan Area, United States

Overview

Liana Eisenberger is a Director of Engineering at MobilityWare, specializing in AdTech and AI. Her career, with experience at Meta and Microsoft, showcases expertise in leading teams to build high-availability SaaS systems and taking startup products from concept to launch. She holds a Bachelor of Science in Computer Software Engineering from Technion - Israel Institute of Technology.

She was recognized as a Google Cloud Hero in 2018.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

AdTech & AI
Leads the AdTech & AI division at MobilityWare and built an AI-powered Meta-ads platform at Attria Digital. She is actively hiring Machine Learning engineers for her team.
Startup R&D
Her experience includes taking a company from the idea phase to a full product, building out its core machine learning models and platform features.
High-Availability Systems
Focuses on building scalable and performant systems, including cross-cloud environments on Azure and AWS, to ensure service reliability.

Media Appearances

Liana has no verified media appearances

Work History

6-2025
Director of Engineering, AdTech & AI at MobilityWare
2-2024 - 5-2025
VP R&D at Attria Digital
11-2018 - 1-2024
Senior Engineering Manager, Ads at Meta
5-2017 - 9-2018
Director of Engineering at Distribyte
Senior Software Engineer at Palo Alto Networks

Education

2003 - 2007
Bachelor of Science (B.Sc.) from Technion - Israel Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Engineering, AdTech & AI at MobilityWare
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Insights For Selling To Liana

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liana is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Liana

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Liana move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Liana take some risk or not?

  • They can take some low-probability risks if needed.

You And Liana

Personality Compatibility


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