Liane Letcher-Dellgren

Observer
DISC Type : ci

BI & Analytics Manager at Lundbeck

Copenhagen, Capital Region of Denmark, Denmark

Overview

Liane Letcher-Dellgren is a BI & Analytics Manager at Lundbeck, focused on the companys data transformation journey. An expert in data automation, performance marketing, and reporting, she recently spoke at the Corporate Startup Summit on leveraging data for innovation. She holds both an MSc and BSc from Copenhagen Business School.

Described as passionate about helping organizations make the most of their data, Liane has a particular focus on empowering business users. Her work involves not only implementing analytics platforms but also developing and delivering training to enhance data literacy across teams, helping bridge the gap between data and decision-making.

Unique fact: Early in her career, she authored and published a detailed analysis of Bang & Olufsens sub-brand, B&O Play, critically examining its brand perception in the market.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Data for Innovation
Was a featured speaker at the Corporate Startup Summit 2023, where her talk focused on using data to drive corporate innovation and growth.
BI & Analytics
As the BI & Analytics Manager at Lundbeck, this is her core professional domain, where she leads projects to implement new analytics platforms and tools.
Data-driven Decisions
Appeared on a podcast discussing how data can be effectively used to make business decisions, highlighting this as a key area of her expertise.

Media Appearances

Liane has no verified media appearances

Work History

8-2023
BI & Analytics Manager at Lundbeck
4-2019 - 7-2023
Global Performance Manager at Nilfisk
3-2017 - 6-2018
Performance Marketing Manager at The Hut Group
10-2016 - 3-2017
Customer Science Analyst at The Hut Group
3-2015 - 9-2016
Brand Strategy & Market Research Assistant at VELUX

Education

2014 - 2016
Master of Science (MSc) from Copenhagen Business School
2011 - 2014
Bachelor of Science (BSc) from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : BI & Analytics Manager at Lundbeck
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Insights For Selling To Liane

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liane is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Liane

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Liane move?

  • They like to analyze well and then make their decisions.
  • Can Liane take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Liane

Personality Compatibility


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