Liat Perlman

Energizer
DISC Type : I

Business Development at Atmosfir Optics

San Francisco Bay Area, United States

Overview

With over 20 years of experience, Liat is a VP of Sales and Alliances specializing in B2B and B2C technology. She excels at driving revenue growth, market penetration, and securing multi-million dollar relationships. Liat holds a Bachelor of Science from San José State University.

Liat is passionate about global politics and current events. She actively engages with and shares commentary on geopolitical developments, media narratives, and international relations, indicating a deep interest in these subjects outside of her professional technology focus.

She serves as a board advisor for a diverse range of technology startups in sectors including Fintech, location-based services, and marketing analytics.

Personality Overview

Full Of Energy

Big Picture Person

Believer

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Strategic Alliances
Her role as WW VP of Sales and Alliances and extensive experience highlight a focus on building high-influence technology and marketing partnerships.
B2B Revenue Growth
Her professional summary emphasizes generating substantial business impact, revenue growth, and profitability in the technology sector.
Fintech Disruption
Served as a Board Advisor for Zikher Inc. , a digital banking platform for credit unions and banks, indicating an interest in financial technology.

Media Appearances

Liat has no verified media appearances

Work History

3-2022
Business Development at Atmosfir Optics
1-2019
VP Sales and Alliances at Magnifirm
7-2015
Board Advisor | Business & Corp Development | Sales | Alliances | Strategy at Friend Software Corp
6-2015 - 11-2018
Board Advisor | Business & Corp Development | Sales | Alliances | Strategy at Zikher Inc.
5-2015 - 1-2016
Board Advisor | Business Development at PlaceLogic, Inc.

Education

1982 - 1986
BSc from San José State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Business Development at Atmosfir Optics
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Insights For Selling To Liat

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liat is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Liat

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Liat move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Liat take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Liat

Personality Compatibility


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