Lidiia Sasova

Evaluator
DISC Type : csd

Digital Marketing Consultant (Freelance / Self-employed) at Freelance

Calgary, Alberta, Canada

Overview

Lidiia Sasova is a Digital Marketing Specialist dedicated to growing small and local businesses in Canada. She specializes in social media strategy, Meta paid advertising, and leveraging AI tools to enhance online visibility and generate leads. A recommendation highlights her as a "highly professional and strategic" consultant.

She is a team-oriented professional who enjoys collaborative environments and is looking to contribute her skills to a growth-focused company. She is a graduate of Odesa National Economic University.

Lidiia actively uses generative AI to speed up content planning, improve ad copy, and optimize marketing workflows for small businesses.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Small Business Growth
Passionate about helping great local businesses in Canada overcome low online visibility and attract more clients through targeted digital marketing.
AI in Marketing
Uses generative AI tools to accelerate content planning, generate ideas, create visuals, and optimize workflows for marketing campaigns.
Marketing Strategy
Emphasizes the importance of building a solid strategy before diving into tactical execution like social media posts or paid ads.

Media Appearances

Lidiia has no verified media appearances

Work History

11-2025 - 2-2026
Digital Marketing Consultant (Freelance / Self-employed) at Freelance
12-2024
Marketing Assistant — Independent Contractor at Self-employed
8-2024
Marketing Specialist at Over Horizon Inc
4-2022 - 3-2025
Administration Assistant at Sadko Company
Administrative Assistant at Freelance

Education

9-1999 - 5-2003
Bachelor's degree from Odesa National Economic University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Calgary, Alberta, Canada Job Level : Junior Designation : Digital Marketing Consultant (Freelance / Self-employed) at Freelance
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Insights For Selling To Lidiia

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lidiia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lidiia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lidiia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lidiia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lidiia

Personality Compatibility


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