Lieke Verheijen-Eemers MSc

Questioner
DISC Type : c

Senior Consultant | CCXP at PowerKraut

Arnhem-Nijmegen Region, Netherlands

Overview

Lieke Verheijen-Eemers is a Senior Consultant and Certified Customer Experience Professional at PowerKraut. With a Master of Science from Radboud University, she specializes in guiding companies, particularly in the automotive and mobility sectors, on customer-centric strategies and data-driven marketing automation.

Driven by a genuine curiosity about what motivates people, Lieke is passionate about helping brands remain relevant and distinct in a rapidly changing market. She shows a keen interest in understanding diverse customer bases, even those outside of her personal areas of interest.

To better understand her clients, she once visited a major caravan and camper exhibition, despite openly admitting that camping isnt her personal preference.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Customer Experience
As a Certified Customer Experience Professional (CCXP), this is core to her role and is a recurring theme in her professional discussions.
Automotive Retail
Her work and posts frequently focus on the evolving automotive and mobility industry, from marketing automation for auto groups to emerging trends.
Marketing Automation
She highlights successful projects involving data-driven marketing automation to innovate and drive results for clients in the automotive sector.

Media Appearances

Lieke has no verified media appearances

Work History

1-2018
Senior Consultant | CCXP at PowerKraut
5-2014 - 1-2018
Senior Media Adviseur at DTG
6-2013 - 5-2014
Account Manager at Campagne
10-2011 - 5-2013
Account Manager ICT Consultancy at Laurens Simonse Groep
8-2010 - 10-2011
Account Manager at Laurens Simonse Groep

Education

2007 - 2010
Master of Science (MSc) from Radboud University
2003 - 2007
Bachelor from HAN University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 16 Location : Arnhem-Nijmegen Region, Netherlands Job Level : Mid-senior Designation : Senior Consultant | CCXP at PowerKraut
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Insights For Selling To Lieke

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lieke is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lieke

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lieke move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lieke take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lieke

Personality Compatibility


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