Lieke Verheijen-Eemers is a Senior Consultant and Certified Customer Experience Professional at PowerKraut. With a Master of Science from Radboud University, she specializes in guiding companies, particularly in the automotive and mobility sectors, on customer-centric strategies and data-driven marketing automation.
Driven by a genuine curiosity about what motivates people, Lieke is passionate about helping brands remain relevant and distinct in a rapidly changing market. She shows a keen interest in understanding diverse customer bases, even those outside of her personal areas of interest.
To better understand her clients, she once visited a major caravan and camper exhibition, despite openly admitting that camping isnt her personal preference.
Read the full overview →They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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