Lif Lundeman Jensen

Critic
DISC Type : C

Marketing Business Partner | Agriculture at DLG-koncernen

Middelfart, Region of Southern Denmark, Denmark

Overview

Lif is a Marketing Business Partner at DLG-koncernen, specializing in the agriculture sector. A graduate of the University of Southern Denmark, she has a comprehensive background in project management, marketing, and communication. People who have worked with her describe her as an "independent, skilfull businesswoman. "

She is driven by a deep interest in understanding people to create more effective, human-centric marketing solutions. This focus on individual needs shapes her professional approach. Her social feed also reveals a supportive nature, as she actively helps former and current colleagues find new career opportunities.

Her core motivation is to influence customers by delivering the right message at precisely the right time.

Personality Overview

Negotiator

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Customer-Centric Marketing
Motivated to develop marketing and communication solutions that are based on the individual needs of the customer.
Agricultural Marketing
Her current role as a Marketing Business Partner at DLG is focused on the agriculture industry, including animal feed, vitamins, and minerals.
End-to-End Campaigns
Manages the entire lifecycle of marketing campaigns, from development and budgeting through to execution and final evaluation.

Media Appearances

Lif has no verified media appearances

Work History

10-2025
Marketing Business Partner | Agriculture at DLG-koncernen
9-2018 - 12-2025
Marketing projektleder at DLG-koncernen
9-2018 - 12-2018
Marketingkonsulent at Vilofoss
4-2016 - 6-2018
Marketingkonsulent at Poul Schou A/S
5-2007 - 10-2014
Marketingkonsulent at Diabetesforeningen

Education

2000 - 2006
Cand. Negot. from Syddansk Universitet - University of Southern Denmark
1999 - 2000
1-årig HHX from Vejen Handelsskole

More Information

Social Presence :

Prographics :

Exp : 16 Location : Middelfart, Region of Southern Denmark, Denmark Job Level : N/A Designation : Marketing Business Partner | Agriculture at DLG-koncernen
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Insights For Selling To Lif

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lif is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lif

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lif move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lif take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lif

Personality Compatibility


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