Liheng Cai

Critic
DISC Type : C

Associate Professor at University of Virginia

Cambridge, Massachusetts, United States

Overview

Liheng has no verified overview

Personality Overview

Objective Thinker

Information Seeker

ROI Driven

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Liheng has no verified topics they care about

Media Appearances

Liheng has no verified media appearances

Work History

6-2025
Associate Professor at University of Virginia
6-2025
Copenhaver Fellow at the University of Virginia School of Engineering and Applied Science at University of Virginia
1-2018 - 6-2025
Assistant Professor at University of Virginia
4-2013 - 12-2017
Postdoctoral Fellow at Harvard University
5-2012 - 4-2013
Postdoctoral Researcher at University of North Carolina at Chapel Hill

Education

2007 - 2012
Doctor of Philosophy (Ph.D.) from The University of North Carolina at Chapel Hill
2002 - 2006
Bachelor of Science (B.S.) from Lanzhou University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Cambridge, Massachusetts, United States Job Level : Mid-senior Designation : Associate Professor at University of Virginia
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Insights For Selling To Liheng

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liheng is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Liheng

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Liheng move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Liheng take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Liheng

Personality Compatibility


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