Liliana Luna Zárraga

Visionary
DISC Type : Ds

Business Development at ZYGHT HSE Technology

San Luis Potosí Metropolitan Area, Mexico

Overview

Liliana Luna Zárraga drives digital transformation in the HSE sector as a Business Development leader for ZYGHT in Mexico. She focuses on helping companies enhance safety and meet sustainability goals through technology. She holds a degree from the Universidad del Valle de México and is described by colleagues as collaborative, responsible, and an excellent leader.

She is deeply invested in her own professional growth, recently attending a Strategic Sales Management Workshop to share challenges and discover new methodologies with peers. This reflects her commitment to continuous learning and excellence in her field.

Her mission is to connect innovation with purpose, reducing incidents and improving environmental performance.

Personality Overview

Risk Tolerant

Fast But Thoughtful

Direct & Assertive

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

HSE Digitalization
Advocates for moving Health, Safety, and Environment management from manual processes to collaborative, real-time digital systems for better risk control and data-driven decisions.
Strategic Sales
Actively develops her sales expertise by attending workshops, focusing on new methodologies and sharing real-world challenges with industry colleagues to drive strategic growth.
Sustainable Operations
Her core mission is helping companies use technology to improve their environmental performance and achieve long-term sustainability objectives.

Media Appearances

Liliana has no verified media appearances

Work History

10-2025
Business Development at ZYGHT HSE Technology
10-2025
BD LatAm (MX, CAM & CAR) at ZYGHT HSE Technology
6-2022 - 7-2025
Human Resources Business Partner at getxerpa
3-2022 - 6-2022
Pausa Laboral at none
10-2020 - 3-2022
Regional Commercial Manager MX at Snuuper

Education

2012 - 2016
Bachelor of Science - BS from Walden University
2011 - 2015
Licenciatura from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Luis Potosí Metropolitan Area, Mexico Job Level : N/A Designation : Business Development at ZYGHT HSE Technology
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Insights For Selling To Liliana

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liliana is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Liliana

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Liliana move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Liliana take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Liliana

Personality Compatibility


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