Liliana Luna Zárraga

Inquirer
DISC Type : dc

Business Development at ZYGHT HSE Technology

San Luis Potosí Metropolitan Area, Mexico

Overview

Liliana Luna Zárraga drives digital transformation in the HSE sector as a Business Development leader for ZYGHT in Mexico. She focuses on helping companies enhance safety and meet sustainability goals through technology. She holds a degree from the Universidad del Valle de México and is described by colleagues as collaborative, responsible, and an excellent leader.

She is deeply invested in her own professional growth, recently attending a Strategic Sales Management Workshop to share challenges and discover new methodologies with peers. This reflects her commitment to continuous learning and excellence in her field.

Her mission is to connect innovation with purpose, reducing incidents and improving environmental performance.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

HSE Digitalization
Advocates for moving Health, Safety, and Environment management from manual processes to collaborative, real-time digital systems for better risk control and data-driven decisions.
Strategic Sales
Actively develops her sales expertise by attending workshops, focusing on new methodologies and sharing real-world challenges with industry colleagues to drive strategic growth.
Sustainable Operations
Her core mission is helping companies use technology to improve their environmental performance and achieve long-term sustainability objectives.

Media Appearances

Liliana has no verified media appearances

Work History

10-2025
Business Development at ZYGHT HSE Technology
10-2025
BD LatAm (MX, CAM & CAR) at ZYGHT HSE Technology
4-2023
Miembro del Consejo de Administración at Comunidad 77
6-2022 - 7-2025
Human Resources Business Partner at getxerpa
3-2022 - 6-2022
Pausa Laboral at none

Education

2012 - 2016
Bachelor of Science - BS from Walden University
2011 - 2015
Licenciatura from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Luis Potosí Metropolitan Area, Mexico Job Level : N/A Designation : Business Development at ZYGHT HSE Technology
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Insights For Selling To Liliana

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liliana is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Liliana

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Liliana move?

  • Their decision making speed is somewhere in the middle.
  • Can Liliana take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Liliana

Personality Compatibility


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