Liliana Marques Da Silva

Energizer
DISC Type : I

Finance Director Spain & Latam at UST

Greater Madrid Metropolitan Area, Spain

Overview

Liliana is the Finance Director for Spain & Latam at UST, specializing in M&A, corporate finance, and business integration. A Global Executive MBA from IE Business School, she excels at streamlining financial operations and driving revenue growth. Her experience spans multiple countries, demonstrating significant international financial leadership.

Early in her career, she worked as an internal auditor across seven different countries in Europe, including the UK, Germany, and Italy.

Personality Overview

Enthusiastic

Big Picture Person

Imaginative

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Mergers & Acquisitions
Her profile highlights extensive experience in M&A processes, due diligence, business valuations, and the financial integration of acquired companies.
International Finance
Her current role covers Spain and Latin America, and she previously worked as an internal auditor across seven different European countries.
Corporate Cost Control
She has a background in redesigning cost control systems and has been acknowledged for using her financial expertise to reduce operational costs.

Media Appearances

Liliana has no verified media appearances

Work History

3-2022
Finance Director Spain & Latam at UST
1-2021 - 3-2022
Finance Consulting and M&A business valuations at Freelance
3-2014 - 5-2020
Finance Director - Arriva Spain subsidiary at Deutsche Bahn
2-2011 - 2-2014
Finance Controller - Arriva Spain subsidiary at Deutsche Bahn
6-2006 - 1-2011
Internal Audit Associate Manager - Arriva subsidiary at Deutsche Bahn

Education

2018 - 2019
Global Executive MBA from IE Business School
4-2020 - 5-2020
Global Business from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Madrid Metropolitan Area, Spain Job Level : Mid-senior Designation : Finance Director Spain & Latam at UST
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Insights For Selling To Liliana

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liliana is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Liliana

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Liliana move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Liliana take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Liliana

Personality Compatibility


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