Lilly Blaise, MBA

Inspirer
DISC Type : id

Account Executive at Salesforce

Winston-Salem, North Carolina, United States

Overview

Lilly is a strategic Account Executive at Salesforce with deep expertise in the CPG and retail sectors from her time at Fetch and Inmar Intelligence. A Wake Forest MBA graduate, she is certified in the ValueSelling Framework and Lean Six Sigma. Colleagues describe her as professional, timely, and detail-oriented.

Outside of her direct role, Lilly thrives on building strong client relationships and enjoys meeting partners in person, as demonstrated by her enthusiastic visits to client headquarters like Frito-Lay. A recommendation highlights her great sense of humor and notes that clients absolutely loved working with her.

She had an "absolute blast" attending her first GroceryShop conference, showcasing her genuine passion and engagement with the CPG and grocery marketing industry.

Personality Overview

Charming & Persuasive

Confident & Optimistic

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

CPG & Retail Strategy
Her career is centered around the CPG space, managing accounts like Frito-Lay and actively participating in major industry events such as GroceryShop to drive brand outcomes.
Data-Driven Marketing
Her current role focuses on leveraging Salesforce's CRM for marketing, commerce, data, and AI, building on her experience with the data-rich Fetch rewards platform.
Building Client Relationships
She places a high value on in-person connections with brand marketing teams and is described by colleagues as someone clients "absolutely loved worked with her! "

Media Appearances

Lilly has no verified media appearances

Work History

4-2025
Account Executive at Salesforce
2-2024 - 4-2025
Partner Director at Fetch
12-2022 - 2-2024
Senior Account Executive at Fetch
1-2022 - 12-2022
Partner Development Manager at Fetch
10-2021 - 1-2022
Client Account Manager at Inmar Intelligence

Education

2019 - 2021
Master of Business Administration - MBA from Wake Forest University School of Business
Financial Analysis Executive Education from Duke University - The Fuqua School of Business

More Information

Social Presence :

Prographics :

Exp : 8 Location : Winston-Salem, North Carolina, United States Job Level : Middle Designation : Account Executive at Salesforce
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Insights For Selling To Lilly

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lilly is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lilly

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lilly move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lilly take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lilly

Personality Compatibility


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