Lily Ray in

Lily Ray

Initiator · DISC type Di
Vice President, SEO Strategy & Research at Amsive
📍 New York, New York, United States

Lily Ray is the VP of SEO Strategy & Research at Amsive, recognized by USA Today as 2022s #1 most influential SEO expert. She provides strategic leadership for client programs, specializing in Google algorithm updates, E-E-A-T, and technical SEO. People describe her as a passionate, data-driven, and stellar professional who is constantly perfecting her knowledge.

Originally from the Bay Area, Lily is a long-time musician who has been drumming since she was six and now performs as a DJ in NYC. She is an avid biker and traveler who loves the outdoors and staying healthy. Lily is also fluent in Spanish and is the great-grandniece of the artist Man Ray.

Unique fact: She started her SEO career while studying Politics and Spanish at New York University.

Read the full overview →
Experience
23 Years
Current Role
Vice President, SEO Strategy & Research
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Lily shows up

Impact-Oriented
Conviction Driven
Risk-Accepting

They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Priorities

Topics Lily cares about

SEO & E-E-A-T
A renowned thought leader, she frequently writes and presents on Expertise, Authoritativeness, and Trustworthiness (E-A-T) as a core part of modern SEO.
Google Algorithm Updates
She has a stated passion for analyzing Google's algorithm updates, publishing in-depth analyses on their impact on search results for various industries.
+5 more topics Login to view topics
Career

Work history

1-2024
Vice President, SEO Strategy & Research
Amsive
1-2018 - 2-2024
Senior Director, SEO & Head of Organic Research
Amsive
8-2002
Musician (DJ and Drummer)
Lily Ray
5-2012 - 1-2018
Director of SEO (Search Engine Optimization)
Flying Point Digital
3-2011 - 7-2012
Digital Marketing & SEO Manager
Entrust Cash Advance (Entrust Merchant Solutions)
In the press

Media appearances

Lily Ray: Why AI Search Changes Everything You Know. Featured in Apple Podcasts
See now
Lily Ray on Google's Generative‑AI Web Spam Problem. Featured in Eric Schwartzman Blog
+11 more appearances Login to view media
Education
2008 - 2011
Bachelor of Arts
New York University
2008 - 2011
B.A
New York University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

Other Amsive Employees

Explore more public profiles from related professionals.

Tom Di Domenico
Tom Di Domenico
EVP, Digital Strategy & Technology
Amsive
 Amanda Goncalves
Amanda Goncalves
Director, Revenue Enablement
Amsive
 Michelle (Shelly) LeWinter
Michelle (Shelly) LeWinter
VP, Sales & Marketing Strategy
Amsive

More profiles

Discover additional public profiles from our index.

Bill Hagan
Bill Hagan
Chief Operating Officer
CINQCARE
 Kia Mellon
Kia Mellon
Senior VP of Clinical Field Operations
CINQCARE
 Annabelle McKelvie
Annabelle McKelvie
Business Development Specialist
Multiverse Computing
 Mohammed Zadnoor
Mohammed Zadnoor
Engineering Manager - DevOps
Eltropy
Unlock the full playbookSee exactly how to sell to Lily. Free, 10 seconds.