Lily Ray in

Lily Ray

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Vice President, SEO Strategy & Research at Amsive
📍 New York, New York, United States

Lily Ray is the VP of SEO Strategy & Research at Amsive, recognized by USA Today as 2022s #1 most influential SEO expert. She provides strategic leadership for client programs, specializing in Google algorithm updates, E-E-A-T, and technical SEO. People describe her as a passionate, data-driven, and stellar professional who is constantly perfecting her knowledge.

Originally from the Bay Area, Lily is a long-time musician who has been drumming since she was six and now performs as a DJ in NYC. She is an avid biker and traveler who loves the outdoors and staying healthy. Lily is also fluent in Spanish and is the great-grandniece of the artist Man Ray.

Unique fact: She started her SEO career while studying Politics and Spanish at New York University.

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Experience
23 Years
Current Role
Vice President, SEO Strategy & Research
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lily cares about

SEO & E-E-A-T
A renowned thought leader, she frequently writes and presents on Expertise, Authoritativeness, and Trustworthiness (E-A-T) as a core part of modern SEO.
Google Algorithm Updates
She has a stated passion for analyzing Google's algorithm updates, publishing in-depth analyses on their impact on search results for various industries.
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Career

Work history

1-2024
Vice President, SEO Strategy & Research
Amsive
1-2018 - 2-2024
Senior Director, SEO & Head of Organic Research
Amsive
8-2002
Musician (DJ and Drummer)
Lily Ray
5-2012 - 1-2018
Director of SEO (Search Engine Optimization)
Flying Point Digital
3-2011 - 7-2012
Digital Marketing & SEO Manager
Entrust Cash Advance (Entrust Merchant Solutions)
In the press

Media appearances

Lily Ray: Why AI Search Changes Everything You Know. Featured in Apple Podcasts
See now
Lily Ray on Google's Generative‑AI Web Spam Problem. Featured in Eric Schwartzman Blog
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Education
2008 - 2011
Bachelor of Arts
New York University
2008 - 2011
B.A
New York University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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