Lily Yang

Inquirer
DISC Type : cd

Growth at ThirdLayer (YC W25)

Canada

Overview

Lily Yang is focused on Growth at ThirdLayer, a YC W25 applied research and product lab exploring intelligent interfaces. An Ivey Business School student, she previously founded AuraQi, a company creating accessible safety products for women, where she won multiple pitch competitions for her venture.

Outside of her professional pursuits, Lily is a dedicated community builder, a passion reflected in her work and personal writings. She is also a former varsity badminton athlete for Western University and was previously ranked third in British Columbia for U-17 Womens Singles.

She founded a company that designed, manufactured, and distributed womens safety alarms to college bookstores and gift shops.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Community Building
Actively builds communities for "hardcore builders" and is currently developing the user community for Dex by ThirdLayer.
Early-Stage Startups
As the founder of AuraQi, she has experience winning multiple pitch competitions. Her current role is with a YC W25 batch company.
Women's Safety
Founded AuraQi, a company that designed and distributed non-lethal safety alarms to make safety products more accessible for women.

Media Appearances

Lily has no verified media appearances

Work History

12-2025
Growth at ThirdLayer (YC W25)
5-2025 - 9-2025
Cansbridge Scholar Summer 2025 at Cansbridge Scholars
9-2022 - 1-2025
Badminton Varsity athlete at Western University
5-2022 - 4-2024
Founder at AuraQi

Education

8-2024 - 4-2026
Ivey HBA 1 from Ivey Business School at Western University
business management and finance from Western University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Canada Job Level : N/A Designation : Growth at ThirdLayer (YC W25)
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Insights For Selling To Lily

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lily is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lily

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lily move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lily take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lily

Personality Compatibility


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