Lin Lu

Questioner
DISC Type : c

Executive General Manager, Consumer Finance at NAB

Australia

Overview

Lin Lu is a skilled business leader and the Executive General Manager of Consumer Finance at NAB, with extensive international experience in banking, asset management, and capital markets. A graduate of London Business School, she architects and executes large-scale enterprise transformations. Colleagues describe her as honest, open, and pragmatic.

She holds both an Accredited Mortgage Professional and a Certified Enterprise Risk Professional certification.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Digital Transformation
Her recent focus includes leading NAB's ambition to build a leading personal bank with simpler and more digital experiences for customers.
M&A Integration
She is actively involved in the transformational program to integrate Citigroup's Australian consumer business into NAB, a key milestone for the bank.
Enterprise Risk
Previously served as Head of Enterprise Operational Risk at Freddie Mac, overseeing information, technology, business resilience, and fraud risks.

Media Appearances

Lin has no verified media appearances

Work History

10-2024
Executive General Manager, Consumer Finance at NAB
10-2021 - 10-2024
Executive General Manager, New Business Build and Integration at NAB
2-2019 - 10-2021
Group Chief Controls Officer & Executive General Manager at NAB
7-2017 - 1-2019
Senior Vice President and Head Of Enterprise Operational Risk at Freddie Mac
6-2016 - 7-2017
Chief Risk Officer - IT at Freddie Mac

Education

1999 - 2001
Master of Business Administration (MBA) from London Business School
1990 - 1994
Bachelor of Business Administration (B.B.A.) from Inner Mongolia University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Australia Job Level : Senior Designation : Executive General Manager, Consumer Finance at NAB
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Insights For Selling To Lin

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lin

Personality Compatibility


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