Lina Arteaga

Observer
DISC Type : ic

Líder at Tuya S.A

Medellín, Antioquia, Colombia

Overview

Lina is a Systems Engineer from the Universidad Nacional de Colombia with expertise in marketing, commercial strategy, and collections. She currently leads the Collections Management team at Tuya S. A. and previously focused on providing digitalization and financial inclusion tools to small businesses at CÍVICO.

She is passionate about team leadership and creating opportunities that positively transform the lives of clients and colleagues. Lina stays current with emerging trends by attending knowledge-sharing events, showing a keen interest in new technologies like the Metaverse and their business applications.

Lina combines a technical engineering background with a customer-centric career in commercial strategy and leading what she calls a team of "collections cracks. "

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Team Leadership
Expresses pride and gratitude for her team, focusing on empowering them to create positive opportunities for both clients and collaborators.
Financial Inclusion
Previously executed commercial strategies at CÍVICO to provide digitalization and financial inclusion tools for small and medium-sized businesses.
Emerging Technology
Actively explores new trends by attending industry events, showing a specific interest in learning about the Metaverse and its future applications.

Media Appearances

Lina has no verified media appearances

Work History

3-2023
Líder at Tuya S.A
12-2021 - 6-2023
Gerente Comercial Alianzas at Tuya S.A
1-2021 - 12-2021
Gerente TMK In house at Tuya S.A
11-2018 - 12-2019
Jefe Comercial at CÍVICO
4-2016 - 11-2018
Líder Comercial at CÍVICO

Education

1996 - 2002
Grado en Ingeniería from Universidad Nacional de Colombia

More Information

Social Presence :

Prographics :

Exp : 11 Location : Medellín, Antioquia, Colombia Job Level : N/A Designation : Líder at Tuya S.A
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Insights For Selling To Lina

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lina is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lina

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lina move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Lina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lina

Personality Compatibility


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