Binita Sinha

Researcher
DISC Type : Cs

Growth Marketing at Ripple

San Francisco, California, United States

Overview

Binita has no verified overview

Personality Overview

Cost Conscious

Detail Oriented

Soft Communicator

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Binita has no verified topics they care about

Media Appearances

Binita has no verified media appearances

Work History

8-2021
Growth Marketing at Ripple
12-2018 - 5-2021
Digital Marketing at Westpac Group
2-2018 - 11-2018
Account Executive at Woolworths Group
6-2016 - 2-2018
Digital Marketing Executive at Optus
2-2015 - 5-2016
Digital Marketing and Communications Specialist at PeopleBrowsr Inc.

Education

2010 - 2014
Bachelor of Business Administration (BBA) from SP Jain School of Global Management - Singapore & Sydney

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : N/A Designation : Growth Marketing at Ripple
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Insights For Selling To Binita

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Binita is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Binita

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Binita move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Binita take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Binita

Personality Compatibility


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