Lina C.

Wildcard
DISC Type : cis

Marketing Campaign Manager - Partnerships at LV=

West Midlands, England, United Kingdom

Overview

Lina is an experienced Partnerships Campaign Manager at LV= with a demonstrated history of working in the financial services industry. She holds a Bachelors degree in Tourism and Travel Management from University College Birmingham and is skilled in sales, partnerships, and event management.


Her career began in the leisure industry, where she moved from a wedding planner to a Weddings Team Manager at TUI before transitioning into financial services marketing.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Partnership Marketing
Her current role as a Partnerships Campaign Manager at LV= and previous roles at Legal & General are focused on managing marketing campaigns with partners.
Marketing Communications
Recently completed a "Marketing Communications" course, signaling a commitment to continuous learning and staying current with marketing trends.
Financial Services
Has significant experience in the financial services sector through her marketing and relationship management roles at LV= and Legal & General.

Media Appearances

Lina has no verified media appearances

Work History

1-2021
Marketing Campaign Manager - Partnerships at LV=
12-2018 - 12-2021
Marketing Campaign Manager at Legal & General
8-2013 - 12-2018
Commercial relationship aggregator consultant at Legal & General
5-2009 - 8-2013
Weddings Team Manager at TUI
8-2008 - 5-2009
Wedding planner at TUI UK

Education

2005 - 2008
Bachelor's degree from University College Birmingham

More Information

Social Presence :

Prographics :

Exp : 20 Location : West Midlands, England, United Kingdom Job Level : Middle Designation : Marketing Campaign Manager - Partnerships at LV=
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Insights For Selling To Lina

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lina is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lina

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lina move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lina

Personality Compatibility


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