Lina María Mira Orozco

Critic
DISC Type : C

Gerente JR Cobranza América Hispana | Estrategia – Servicios Financieros at Natura

Medellín, Antioquia, Colombia

Overview

Lina María Mira Orozco is a leader with over 14 years of experience in financial services and supply chain management at companies like Natura and Avon. She specializes in strategic project management and process transformation across Hispanic America, holding an MBA from Universidad de Medellín and a Lean Six Sigma Green Belt certification.

She has a professional interest in major consumer goods companies, including Procter & Gamble and Johnson & Johnson. Lina actively shares company news and values related to building a better future in Colombia.

Unique Fact: Lina combines expertise in financial services with a background in supply chain and holds certifications as both a Lean Six Sigma Green Belt and a Scrum Master.

Personality Overview

Critic

Information Seeker

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Process Improvement
Her profile highlights a focus on continuous improvement, process transformation, and a certification in Lean Six Sigma, demonstrating a core passion for operational excellence.
Financial Services Strategy
Manages collections and financial services for Natura across Hispanic America, focusing on strategic provider implementation and expanding payment channels.
High-Performance Teams
Her experience consistently involves leading and developing high-performance teams, identifying best practices, and standardizing processes across multiple countries in Hispanic America.

Media Appearances

Lina has no verified media appearances

Work History

11-2022
Gerente JR Cobranza América Hispana | Estrategia – Servicios Financieros at Natura
1-2021 - 10-2022
Gerente JR Cobranza América Hispana I Implementación - Servicios Financieros at Natura
8-2020 - 1-2021
Gerente JR Cobranza Colombia - Servicios Financieros at Natura
4-2017 - 8-2020
Collections JR Manager– Finance Colombia at Avon
2-2014 - 3-2017
Order Processing Coordinador Supply Chain Colombia / Perú at Avon

Education

2004 - 2009
Ingeniera de Producción from Universidad EAFIT
1-2019 - 4-2021
Master of Business Administration - MBA from Universidad de Medellín

More Information

Social Presence :

Prographics :

Exp : 16 Location : Medellín, Antioquia, Colombia Job Level : N/A Designation : Gerente JR Cobranza América Hispana | Estrategia – Servicios Financieros at Natura
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Insights For Selling To Lina María

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lina María is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lina María

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lina María move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lina María take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lina María

Personality Compatibility


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