Lina Racaniello

Go-getter
DISC Type : d

Vice President Global Marketing at Angelcare

Montreal, Quebec, Canada

Overview

Lina has no verified overview

Personality Overview

Decisive

Vision Oriented

Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Lina has no verified topics they care about

Media Appearances

Lina has no verified media appearances

Work History

1-2022
Vice President Global Marketing at Angelcare
1-2014
Professor (Part-time) at Concordia University
5-2021 - 1-2022
Vice President, Marketing, Brand Management & D2C Sales (Dorel Home) at Dorel Home
1-2019 - 4-2021
Vice President, Marketing & Direct to Consumer Sales (DHP Division) at Dorel Home
4-2017 - 12-2018
Director of Marketing & eCommerce (DHP Division) at Dorel Home

Education

2008 - 2008
Executive Program from Queen's University
2003 - 2005
MBA from McGill University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Montreal, Quebec, Canada Job Level : Senior Designation : Vice President Global Marketing at Angelcare
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Insights For Selling To Lina

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lina is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Lina

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Lina move?

  • Their decision making speed is somewhere in the middle.
  • Can Lina take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Lina

Personality Compatibility


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