Linda Birbara

Examiner
DISC Type : cs

Global Head of Commercial Operations at GLG

New York, New York, United States

Overview

Linda is the Global Head of Commercial Operations at GLG, a growth-oriented leader with deep experience in sales readiness, business transformation, and go-to-market strategy for global financial services organizations. She previously held senior roles at LSEG, Thomson Reuters, and American Express, and holds an MBA from New York University.

As a graduate of Bryn Mawr College, one of the historic Seven Sisters womens colleges, Lindas background is rooted in a strong liberal arts tradition known for fostering female leaders. This educational foundation has shaped her career across the financial and information services industries.

She described her decision to join GLG as a "can’t-miss opportunity" to deliver trusted insight to top decision-makers globally.

Personality Overview

Overcautious

Unexpressive

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Sales Enablement
Her experience as Global Head of Sales Enablement at LSEG involved working with sales teams to accelerate growth and adapt to evolving markets.
Business Transformation
A core theme in her career, she focuses on partnering with senior leaders to deliver exceptional client outcomes and enable scalable growth through transformation.
Go-to-Market Strategy
She has extensive experience in go-to-market strategy, having served as the Global Head of Strategy for Media at Thomson Reuters.

Media Appearances

Linda has no verified media appearances

Work History

10-2025
Global Head of Commercial Operations at GLG
2-2021 - 10-2025
Global Head of Sales Enablement at LSEG
10-2016 - 1-2021
Director, Sales Transformation & Enablement at Refinitiv
6-2005 - 1-2016
Global Head of Strategy, Media at Thomson Reuters
1993 - 2004
Vice President at American Express

Education

MBA from New York University
BA from Bryn Mawr College

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York, New York, United States Job Level : Mid-senior Designation : Global Head of Commercial Operations at GLG
URL has been copied!

Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Linda

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Linda take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Linda

Personality Compatibility


Other GLG Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.