Linda Bjork

Trailblazer
DISC Type : DI

Chief Operating Officer at TruGuide

New York, New York, United States

Overview

Linda Björk is the COO at TruGuide, leading strategy for its AI-powered knowledge platform. She is also the founder of Mindfulness Intelligence® (MQ), a method combining neuroscience and focus training to enhance leadership. A former award-winning CEO, Linda has a background in engineering and fine arts, and holds multiple leadership and mindfulness certifications.

Personality Overview

Persuasive

Charismatic

Informal

They prefer to ensure that they are in control of the situation.  They are charming and can persuade others to support their decisions. They will fight for you if they come to believe in you.

Topics They Care About

Mindfulness in Business
Pioneered and founded Mindfulness Intelligence® (MQ) to train executives. She introduced mindfulness to her agency staff as early as 2007, earning the nickname "The Meditating CEO. "
Ethical AI
As COO of TruGuide, she focuses on building a platform with "intelligent and ethical AI" that prioritizes user privacy, security, and authentic human-machine integration.
Leadership Evolution
Her work focuses on moving beyond traditional leadership paradigms by training Fortune 100 executives and entrepreneurs in self-awareness, clarity, and sustainable high performance.

Media Appearances

Linda has no verified media appearances

Work History

10-2025
Chief Operating Officer at TruGuide
1-2014
Founder & Master Teacher of Mindfulness Intelligence® (MQ) | Speaker | Author at INNER BUSINESS INSTITUTE
9-2019
Board Member at One Spirit Learning Alliance
6-2019 - 12-2023
Board Member at UNITY EARTH
8-2004 - 1-2015
CEO & Partner at Amore Brand Identity Consulting

Education

Linda has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Leadership Designation : Chief Operating Officer at TruGuide
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Linda

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Linda take some risk or not?

  • If necessary, they will be ready to take risks.

You And Linda

Personality Compatibility


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