Linda Borelius

Enthusiast
DISC Type : i

Senior Vice President, Data at Solita Sweden at Solita

Stockholm County, Sweden

Overview

Linda Borelius is the Senior Vice President of Data at Solita Sweden, leading the data business and strategic technology partnerships. With a background as an entrepreneur and consultant, she specializes in helping organizations become data-driven. She holds degrees from Stockholm University and the Stockholm School of Economics Executive Education.

She was the co-founder and CEO of Sparks AB, a company she successfully led until its acquisition by Solita.

Personality Overview

Non-Confrontational

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Responsible AI
Actively involved in Solita's partnership with Microsoft's Responsible AI Innovation Center (RAIIC), focusing on strengthening capabilities for ethical AI implementation.
Modern Data Stack
Promotes engagement with modern data platforms, hosting community events and workshops for technologies like dbt and Microsoft Fabric.
Data-Driven Business
Showcases a passion for driving data use across all business functions, as seen in her work with clients like Reitan Convenience.

Media Appearances

Linda has no verified media appearances

Work History

8-2022
Senior Vice President, Data at Solita Sweden at Solita
1-2021 - 8-2022
Chief Partners Officer at Solita Group at Solita
1-2020 - 1-2021
Business Development at Solita Sweden at Solita
1-2012 - 1-2020
Co-founder and CEO at Sparks AB
10-2005 - 1-2012
Business Intelligence Consultant and Manager at Knowit

Education

2008 - 2009
Konsultchefsprogrammet from Stockholm School of Economics Executive Education
1999 - 2003
Masters from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Stockholm County, Sweden Job Level : Leadership Designation : Senior Vice President, Data at Solita Sweden at Solita
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Linda

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Linda take some risk or not?

  • They can take some low-probability risks if needed.

You And Linda

Personality Compatibility


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