Linda Dauriz

Inquirer
DISC Type : cd

Board Member at Colart

Stockholm County, Sweden

Overview

Linda Dauriz is a seasoned executive and board member with deep expertise in the consumer goods and fashion industries. Formerly the CEO of Tiger of Sweden and a Partner at McKinsey & Company, she specializes in brand internationalization, digital transformation, and enhancing customer experience. She currently serves on several boards, including Colart and Ritter Sport.

Linda is passionate about leveraging technology to shape the future of industries and supports the digital transformation of her home region, Südtirol / Alto Adige. She is a curious person who enjoys learning about new businesses and is an advocate for diversity and inclusion, having previously led the Women Initiative at McKinsey Germany.

She is a board member at Colart, a leading global supplier of artists materials including historic brands like Winsor & Newton.

Personality Overview

Upfront

Hard To Convince

ROI Conscious

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Digital Transformation
She has a strong focus on digitizing processes in wholesale fashion and is driving the digital transformation of her home region, Südtirol / Alto Adige.
Fashion Tech
As Chair of the Advisory Board at Fashion Cloud, she is actively shaping the future of the fashion industry through technology.
Brand Internationalization
Her career includes repositioning brands like Tiger of Sweden for international growth and she celebrated Ritter Sport's expansion into the US market.

Media Appearances

Linda Dauriz joins Colart Board of Directors. Featured in Lindengruppen.com

See Now

Work History

1-2025
Board Member at Colart
1-2025
Board Member at Ritter Sport
10-2024
Chair of the Advisory Board at Fashion Cloud
5-2021
Board Member at Seven Senders
12-2019 - 9-2024
Chief Executive Officer at Tiger of Sweden

Education

2001 - 2006
Education details unavailable from Karlsruhe Institute of Technology (KIT)
Education details unavailable from German School of Milan

More Information

Social Presence :

Prographics :

Exp : 20 Location : Stockholm County, Sweden Job Level : N/A Designation : Board Member at Colart
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Linda

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Linda take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Linda

Personality Compatibility


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