Linda Hoffmann

Visionary
DISC Type : Ds

Europe Marketing Manager at A.P. Moller - Maersk

Copenhagen, Capital Region of Denmark, Denmark

Overview

Linda is a commercially focused marketing professional with deep experience in the financial services and logistics sectors at companies like A. P. Moller - Maersk, Danske Bank, and Lloyds Bank. She specializes in go-to-market strategy and thought leadership. Colleagues describe her as energetic, passionate, and result-driven.

Her background includes completing her A Levels at Roskilde Business School in Denmark, indicating a strong connection to the region. She has previously taken maternity leave, balancing a demanding career with family life. She also follows developments from major consulting firms like Accenture and IBM.

She is a recipient of the International Content marketing Award for Best B2B: Professional & Financial Services.

Personality Overview

Early Adopter

Goal-Oriented

Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Customs Efficiency
Her recent professional activity centers on how integrated customs handling can reduce supply chain risks and create a competitive advantage for businesses.
Go-to-Market Strategy
A core theme in her career, she has a proven track record of turning business objectives into successful marketing strategies and campaigns.
Thought Leadership
She has consistently developed and implemented thought leadership initiatives, including leading the strategy across Nexi Europe and designing omni-channel campaigns at Lloyds Bank.

Media Appearances

Linda has no verified media appearances

Work History

8-2024
Europe Marketing Manager at A.P. Moller - Maersk
4-2021 - 7-2024
Regional Marketing Manager at Nets Group
9-2019 - 9-2020
Maternity leave at På barsel
2-2017 - 10-2018
Head of Marketing, C&I at Danske Bank
3-2015 - 12-2015
Senior Marketing Manager - Marketing Strategy and Planning at Lloyds Bank

Education

1999 - 2002
BA (Hons) from University of Staffordshire
1995 - 1998
A Levels from Roskilde Business School (Denmark)

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Europe Marketing Manager at A.P. Moller - Maersk
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Linda

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Linda take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Linda

Personality Compatibility


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