Linda McKay

Commander
DISC Type : D

Senior Manager, Brand and Integrated Marketing at CHEP

Lakeland, Florida, United States

Overview

Linda has no verified overview

Personality Overview

Impact-Driven

Risk-Taker

Strong-Willed

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Linda has no verified topics they care about

Media Appearances

Linda has no verified media appearances

Work History

7-2023
Senior Manager, Brand and Integrated Marketing at CHEP
10-2021 - 7-2023
Customer Retention Marketing Manager at CHEP
6-2021 - 10-2021
Manager, Integrated Marketing and PR at CHEP
9-2020 - 6-2021
Senior Communications Consultant (Content Strategy) at Comcast Business
9-2017 - 6-2021
Marketing Specialist at Delta Air Lines

Education

Master of Arts (MA) from Gonzaga University
BA from Oglethorpe University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Lakeland, Florida, United States Job Level : Middle Designation : Senior Manager, Brand and Integrated Marketing at CHEP
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Linda

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Linda take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Linda

Personality Compatibility


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