Linda Rytterhagen Hall

Questioner
DISC Type : c

Nordic Head of Marketing at BMI Sverige (Monier & Icopal)

Malmo, Skåne County, Sweden

Overview

Linda is the Nordic Head of Marketing & Category at BMI Sverige (Monier & Icopal), specializing in the intersection of engineering and commercial strategy. She leads multidisciplinary teams in product management, marketing, and digital transformation.

She enjoys working in cross-functional teams and her leadership style is characterized by trust, empowerment, clarity, and joy. She has a Masters Degree from The Faculty of Engineering at Lund University.

Linda holds a patent for a "Package Container, Packaging Laminate and the Use of a Colour Print".

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Commercial Growth
As Nordic Head of Marketing, Linda focuses on positioning marketing as the central engine for commercial growth, driving lead generation and sales enablement.
Product Portfolio Strategy
She has led Nordic teams in developing portfolio strategies, optimizing product portfolios through launches, pruning, and harmonization at BMI Sverige.
Team Leadership
Linda emphasizes trust, empowerment, clarity, and joy in her leadership, having led large-scale structural changes and strategic implementations in cross-functional teams.

Media Appearances

Linda has no verified media appearances

Work History

4-2025
Nordic Head of Marketing at BMI Sverige (Monier & Icopal)
11-2021 - 4-2025
Head of Nordic Portfolio Management, Icopal at BMI Sverige (Monier & Icopal)
9-2017 - 12-2021
Product Management & Marketing Director at BMI Sverige (Monier & Icopal)
9-2015 - 9-2017
Senior Manager Marketing Services at BMI Sverige (Monier & Icopal)
6-2011 - 9-2015
Product Manager at BMI Sverige (Monier & Icopal)

Education

1997 - 1999
Master’s Degree from The Faculty of Engineering at Lund University
1996 - 1997
Bachelor’s Degree from The Faculty of Engineering at Lund University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Malmo, Skåne County, Sweden Job Level : Mid-senior Designation : Nordic Head of Marketing at BMI Sverige (Monier & Icopal)
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Linda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Linda take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Linda

Personality Compatibility


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