Linda Shaffer, APR

Inspirer
DISC Type : di

Vice President, Marketing and Communications at Intellectual Property Center

Overland Park, Kansas, United States

Overview

Linda has no verified overview

Personality Overview

Achievment Oriented

Charming & Persuasive

Generous

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Linda has no verified topics they care about

Media Appearances

Linda has no verified media appearances

Work History

6-2012
Vice President, Marketing and Communications at Intellectual Property Center
7-2012
Chief Marketing & Communications Officer at Avila University
Vice President, Marketing & Communications at Research Medical Center
Group Manager at Sprint
Associate Director, Public Relations at Bernstein-Rein Advertising

Education

MBA from Rockhurst University
1982 - 1986
Bachelor of Science (B.S.) from Avila University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Overland Park, Kansas, United States Job Level : Senior Designation : Vice President, Marketing and Communications at Intellectual Property Center
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Linda

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Linda take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Linda

Personality Compatibility


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