Lindsay Casale Abbott in

Lindsay Casale Abbott

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Chief Marketing Officer at Pi Squared
📍 San Francisco Bay Area, United States

Lindsay Casale Abbott is the Chief Marketing Officer at Pi Squared, bringing over 15 years of leadership in marketing and communications from roles at Salesforce, SoFi, and multiple Web3 foundations. She specializes in go-to-market strategies that drive brand awareness and customer growth. Colleagues describe her as organized, meticulous, innovative, and reliable.

Outside of her professional focus on the future of finance, Lindsay appears to enjoy experiencing new cultures. During a recent professional trip to Argentina for Devconnect, she made time to explore the city of Buenos Aires, noting it as a personal highlight of her year.

She founded her own consultancy, Casale Communications, dedicated specifically to helping founders build their teams and share their unique stories.

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Experience
8 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lindsay cares about

Web3 Marketing
Currently leading marketing at Web3 company Pi Squared, and has held senior marketing roles at =nil; Foundation and Mina Foundation, focusing on the blockchain industry.
Go-to-Market Strategy
She has led GTM strategy for major product announcements at Pi Squared and successfully drove significant product growth and benefit usage through strategic marketing at SoFi.
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Career

Work history

3-2025
Chief Marketing Officer
Pi Squared
12-2023
Founder
Casale Communications, LLC
10-2023 - 1-2025
Head of Marketing
=nil; Foundation
9-2022 - 9-2023
Sr. Director, Marketing & Communications
Mina Foundation
2-2020 - 9-2022
Director, Member
SoFi
In the press

Media appearances

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Education
2006 - 2010
B.A.
California State University, Chico
Education details unavailable
Aptos High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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