Lindsay Friedli

Trailblazer
DISC Type : ID

VP of Growth at Fera Pets

Lafayette, California, United States

Overview

Lindsay has no verified overview

Personality Overview

Charismatic

Achievement-Oriented

Values Relationships

They are charming and can persuade others to support their decisions.  A combination of speed and relationship gets the best response from them. They will fight for you if they come to believe in you.

Topics They Care About

Lindsay has no verified topics they care about

Media Appearances

Lindsay has no verified media appearances

Work History

10-2025
VP of Growth at Fera Pets
9-2023 - 10-2025
Consulting / Advisory at Friedli Consulting
2-2025 - 3-2025
President (Interim) at The Carrom Company
8-2024 - 2-2025
General Manager (Interim) at The Carrom Company
5-2020 - 8-2023
Vice President E-Commerce US at tonies® USA

Education

2008 - 2010
Master in Business Administration (MBA) from Harvard Business School
1999 - 2003
Bachelor of Science in Business Administration (BSBA) from Boston University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Lafayette, California, United States Job Level : Senior Designation : VP of Growth at Fera Pets
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Insights For Selling To Lindsay

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lindsay is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lindsay

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lindsay move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lindsay take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lindsay

Personality Compatibility


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