Lindsay Rowles

Inspirer
DISC Type : di

Chief Executive Officer at Mitre 10 (New Zealand) Limited

Auckland, Auckland, New Zealand

Overview

Lindsay Rowles is the Chief Executive Officer of Mitre 10 New Zealand, bringing over 15 years of executive leadership in the Australian and NZ retail sectors. Previously at Foodstuffs North Island, he led a $10. 75 billion business, driving customer-centric growth and digital transformation. He holds both Commerce and Law degrees from Deakin University.

Originally from Melbourne, Lindsay now calls Auckland home, where he lives with his partner. His interests have previously included international travel to destinations like Hong Kong and Taiwan, and reading spy novels.

He recently stepped down from a ministerial advisory group on retail crime to focus on his CEO appointment.

Personality Overview

Achievment Oriented

Decisive

Fast Adopter

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Cooperative Business Models
He publicly states he is "genuinely honoured" to join a cooperative, valuing its strong community roots and partnership-based ownership model.
Customer-Centric Growth
His leadership focuses on driving customer-centric retail experiences, brand consistency, and digital transformation, including eCommerce and data-led improvements.
Retail Property Strategy
Previously managed a property portfolio of over 330 owner-operated stores for Foodstuffs, overseeing network strategy, development, and expansion.

Media Appearances

Lindsay has no verified media appearances

Work History

3-2026
Chief Executive Officer at Mitre 10 (New Zealand) Limited
10-2018 - 3-2026
General Manager Retail & Property at Foodstuffs North Island Limited
5-2016 - 3-2026
General Manager - Property at Foodstuffs North Island Limited
8-2015 - 5-2016
Senior Development Manager - Major Projects at Woolworths Group
12-2014 - 8-2015
Group Property Operations Manager - North (National Leasing) at Woolworths Group

Education

Bachelor of Commerce (B.Com.) from Deakin University
1987 - 1992
High School from Ballarat Grammar School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Auckland, Auckland, New Zealand Job Level : Leadership Designation : Chief Executive Officer at Mitre 10 (New Zealand) Limited
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Insights For Selling To Lindsay

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lindsay is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lindsay

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lindsay move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lindsay take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lindsay

Personality Compatibility


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