Lindsey Liu

Questioner
DISC Type : c

Manager of Influencer Marketing at Trip.com

Chaoyang District, Beijing, China

Overview

Lindsey is an influencer marketing manager with over six years of experience building campaigns in markets across Asia, the Middle East, and North America. She specializes in developing localized marketing strategies and driving cross-regional projects from conception to execution. She holds an INSIDE LVMH CERTIFICATE.

Lindsey demonstrates a strong interest in the strategies of major global companies, following brands like Unilever and Google. Her professional development, including certifications from LVMH and Google, suggests a passion for understanding what makes top-tier brands successful in the digital space.

She recently earned the INSIDE LVMH certificate, indicating a specific interest in the luxury brand sector.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Influencer Marketing
Manages end-to-end influencer campaigns across diverse global regions, collaborating with numerous KOLs and MCNs to drive brand awareness and user acquisition.
Global Marketing Strategy
Develops localized marketing strategies for diverse cultural contexts, with extensive experience in North American, Middle Eastern, and various Asian markets.
Luxury Brand Management
Recently earned the INSIDE LVMH certificate, showing a keen interest in the strategies and operations of leading luxury goods companies.

Media Appearances

Lindsey has no verified media appearances

Work History

12-2025
Manager of Influencer Marketing at Trip.com
1-2019 - 8-2022
Marketing Communication Manager at Asia Innovations Group

Education

学士 from Niles Brock Copenhegen College
2015 - 2019
Bachelor's degree from College of Humanities & Sciences of Northeast Normal University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Chaoyang District, Beijing, China Job Level : Middle Designation : Manager of Influencer Marketing at Trip.com
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Insights For Selling To Lindsey

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lindsey is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lindsey

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lindsey move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lindsey take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lindsey

Personality Compatibility


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